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With its large traffic and user base, the importance of Facebook ads in marketing cannot be ignored. Here are some very effective Facebook advertising strategies that can help us find our target audience and improve our overseas marketing efficiency.

Recent spending behavior by Facebook users

In early 2013, Facebook established partnerships with several data companies, including Epsilon, Acxiom and Datalogix. These companies make trillions of data transactions each year, and Acxiom's database alone contains data from 500 million active users worldwide. This allows advertisers to build large CRM databases and learn about customer loyalty and consumer trends from the corresponding customer data.

Using this data, advertisers can categorize audiences based on thousands of different consumer behaviors. Consumer behavior can be divided into consumer-oriented, clothing-oriented, catering, health and beauty categories. Under each subcategory, we can also subdivide as follows: select consumer types, choose DIY enthusiasts, fashion lovers, food lovers, etc. As a result, an accurate definition of the consumer behavior of the target consumer group can reach them accurately through Facebook.

Facebook users" life events

It's not just consumer behavior that's already happening, we can predict it in advance. Consumers in some businesses are just people facing "life events", such as getting married, buying a house, and so on. The wedding company's audience is clearly already involved; the moving company wants to find someone who has just bought a house or is renovating a new one. That's the advantage of Facebook as a social networking site, and we're sure to share our life events on Facebook.

Using this data, we can also use "anniversaries" as a label for our target audience. For example, a gift company could target a newlywed a year ago.

Increase brand loyalty with existing audiences

In Facebook ads, "custom advertisers" are an advanced feature. With this feature, we can choose to deliver ads to facebook's existing fans and customers, i.e., customized ad audiences. In this way, it not only improves advertising performance, but also increases brand loyalty, subscriptions, and customer value. Conversely, if it is used to attract new customers, we can also choose to exclude the "set ad user" list to avoid invalid "clicks".

Custom ad audiences can be obtained through customer phone lists, subscriber email lists, and created on Facebook. In addition, we can create custom audiences based on who visits the site or who visits the app. With this target audience group, we can build a list of audiences that are of great reference value and easy to convert.

Expand to a similar audience

In addition to our existing target audience, we need to continue to expand our business for better sales and promotion. Develop effective custom audience strategies to find customers with similar characteristics. Even if we don't have an email or phone list, we can refer to the common characteristics of our Facebook fan base. Even if we don't have enough Facebook followers, we can use the site options to customize our target audience and find people who have similar characteristics to our target audience.

Depending on the characteristics of the target audience, Facebook can find 1% of users with similar characteristics in the target area. Through continuous optimization, Facebook will eventually deliver ads to 10% of its target audience in the target region.

Extremely fine grading target options

The real advantage of Facebook ads is that through the overlay of conditions, the target audience can constantly materialize. We can combine user behavior, demographics, and geolocation data to narrow our target audience. For example, a moving company that offers special discounts to older people can target people 60 years of age or older who bought a house in a particular service area last month. In this way, the advertising target is more accurate, the conversion effect is better.

If we can understand the intentions, needs, and possible reactions of any particular audience, we can advertise on Facebook and make them our customers.

In fact, in the actual release, we will not only choose one of the above methods, but also according to their own target market segmentation for comprehensive use. Create user portraits for your target customers -- who are they? Where do they live? What's their job? What do you do after work? What are their characteristics and characteristics, and how do they meet many of the target parameters listed above? Identify the target users so that we can find the most effective tools and strategies.

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